#001

Niroauto

A used-car marketplace rebuilt for speed, with search that finds the right car in three taps.

Niroauto cover art: an orange neon-lit staircase seen from above

Client

Niroauto Inc

Role

Design & development

Year

2025

Stack

Framer · React · CMS · Figma

The challenge

Niroauto’s old site buried 4,000 listings behind slow pages and a 12-field search form. Most visitors left before seeing a single car.

The approach

I cut search down to three smart filters, designed listing cards around photos and price, and rebuilt the site in Framer with a React search component and CMS-driven listings.

The result

Pages load in under a second on mobile, and enquiries per visit went up 38% in the first quarter.

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