#011
Traveller Airline
A redesign concept for a regional airline’s booking flow, cutting a seven-step search down to three.
Client
Traveller Air
Role
UX & web design
Year
2021
Stack
Figma · Prototyping · UX research
The challenge
Booking a flight took seven screens and lots of repeated typing, and most users dropped off at the seat-selection step.
The approach
I mapped the flow with five frequent flyers, merged search and dates into one screen, and moved seat choice after payment as an optional step.
The result
In usability tests, booking time fell from four minutes to under ninety seconds.
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